Terms & Conditions

Acceptance of Terms

By accessing or using the Torlead website at torlead.com, submitting an inquiry or consultation request, or entering into a service agreement with Torlead, you confirm that you have read, understood, and agree to be legally bound by these Terms and Conditions, our Privacy Policy, and any additional agreements or policies referenced herein.

If you are accessing the website or entering into an agreement on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these terms. If you do not have such authority, or if you do not agree to these terms, you must not use our website or engage our services.

These Terms apply to all visitors, users, clients, and any other party who accesses our website or engages Torlead's services in any capacity. We reserve the right to modify these Terms at any time and will publish updated versions on this page.

Services Description

Torlead is a performance-driven digital marketing and lead generation agency. We provide services including but not limited to B2B and B2C lead generation, email marketing strategy and execution, social media marketing, pay-per-click advertising management, display advertising campaigns, and search engine optimisation.

The specific services, deliverables, timelines, fees, and performance expectations applicable to your engagement with Torlead will be defined in a separate written Service Agreement or Statement of Work signed by both parties. These Terms and Conditions apply in addition to, and are incorporated by reference into, any such agreement.

Torlead reserves the right to modify, suspend, or discontinue any service or feature at any time, with reasonable notice where doing so would materially impact an active client engagement.

Payment Terms

Fees for Torlead services are set out in the applicable Service Agreement or invoice. Unless otherwise agreed in writing, the following default payment terms apply to all engagements.

• Invoices are issued at the start of each billing cycle or upon project milestone completion, as specified in the agreement.
• Payment is due within 14 calendar days of the invoice date unless a different period is agreed in writing.
• Late payments may attract an interest charge of 1.5% per month on outstanding balances, applied from the due date.
• Torlead reserves the right to pause or suspend active campaigns if invoices remain unpaid beyond 21 days after the due date.
• Any advertising spend managed by Torlead on behalf of a client is billed separately and must be funded in advance unless a credit arrangement is in place.
• All fees are quoted exclusive of applicable taxes. Clients are responsible for any applicable GST, VAT, or other indirect taxes.

Disputes regarding invoices must be raised in writing within 7 days of the invoice date. Undisputed portions of invoices remain payable by the due date. Torlead will work in good faith to resolve billing disputes promptly.

Client Obligations

Effective campaign performance depends on collaboration between Torlead and the client. To ensure that Torlead can deliver services effectively, clients agree to the following obligations:

• Provide accurate, complete, and up-to-date business information, target audience data, and brand assets required for campaign execution.
• Grant Torlead timely access to required platforms, accounts, analytics tools, and data sources relevant to the agreed scope of work.
• Designate a point of contact who can make or escalate decisions within a reasonable timeframe to avoid delays to campaign timelines.
• Review and approve campaign materials, ad creatives, and content submissions within the agreed turnaround period specified in the Service Agreement.
• Ensure that all materials, information, and content provided to Torlead do not infringe the intellectual property rights of third parties or violate any applicable law.
• Notify Torlead promptly of any changes to business operations, regulatory status, or market positioning that may affect campaign strategy or compliance.

Torlead is not liable for delays in deliverables or reduced performance outcomes arising directly from a client's failure to meet these obligations.

Intellectual Property

Torlead's IP: All content on the torlead.com website, including text, graphics, logos, icons, images, design elements, methodologies, reporting frameworks, proprietary tools, and software, is the intellectual property of Torlead or its licensors and is protected by applicable copyright, trademark, and intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any Torlead-owned materials without express written consent.

Campaign deliverables: Upon full payment of all outstanding fees, Torlead assigns to the client the rights to final campaign deliverables specifically created for that client under the relevant Service Agreement, including ad creatives, copy, and landing page designs. Strategy documents, templates, proprietary processes, and reporting infrastructure developed or used by Torlead remain the property of Torlead.

Client IP: The client retains full ownership of all materials, data, brand assets, and content provided to Torlead. The client grants Torlead a limited, non-exclusive licence to use such materials solely for the purpose of delivering the agreed services.

Portfolio use: Unless otherwise agreed in writing, Torlead reserves the right to reference the client's name, industry, and general campaign outcomes (without disclosing confidential data) in case studies, portfolio materials, and marketing communications.

Confidentiality

Both parties may have access to confidential information belonging to the other party in the course of a service engagement. Each party agrees to keep all confidential information strictly confidential and not to disclose it to any third party without the prior written consent of the disclosing party, except where required by law.

Confidential information includes, but is not limited to, business strategies, customer data, financial information, campaign performance metrics, proprietary methodologies, pricing structures, and any information marked as confidential or which a reasonable person would understand to be confidential.

Confidentiality obligations do not apply to information that is publicly available through no fault of the receiving party, independently developed by the receiving party without reference to the confidential information, or rightfully received from a third party without restriction on disclosure.

Confidentiality obligations survive the termination of any service agreement for a period of two years.

Limitation of Liability

To the fullest extent permitted by applicable law, Torlead's total liability to the client for any claims arising from or related to the services, whether in contract, tort, negligence, or otherwise, shall not exceed the total fees paid by the client to Torlead in the three months immediately preceding the claim.

Torlead shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, loss of profits, loss of business opportunity, loss of data, or reputational harm, even if Torlead has been advised of the possibility of such damages.

• Changes to third-party platform algorithms, policies, or advertising guidelines that affect campaign performance
• Interruptions or errors in third-party platforms including Google Ads, Meta, LinkedIn, or any CRM or analytics tool
• Loss of data arising from client-side system failures or third-party platform outages
• Actions or omissions by the client that result in account suspensions, policy violations, or reduced ad performance
• Outcomes dependent on client response rates, sales team performance, or product-market fit

Warranties & Disclaimers

Torlead warrants that it will perform all services with reasonable skill and care, using qualified personnel, and in compliance with applicable laws and regulations. Torlead will maintain appropriate professional indemnity insurance throughout the engagement period.

Website disclaimer: The torlead.com website and its content are provided on an "as is" and "as available" basis without warranties of any kind, express or implied. Torlead does not warrant that the website will be continuously available, free from errors, or free from viruses or other harmful components.

Third-party content: Any links to third-party websites or references to third-party products and services on torlead.com are provided for convenience only. Torlead does not endorse and is not responsible for the content, privacy practices, or terms of any third-party website.

Results disclaimer: Past campaign results presented on our website or in marketing materials are illustrative of outcomes achieved for specific clients under specific conditions. They are not guarantees of future performance for any prospective client.

Termination

Either party may terminate a Service Agreement in accordance with the notice period and conditions specified in that agreement. In the absence of specific termination provisions, the following default terms apply.

Termination with notice: Either party may terminate the engagement by providing 30 days' written notice to the other party. During the notice period, Torlead will continue to deliver services and the client remains obligated to pay all fees accrued during that period.

Immediate termination for cause: Either party may terminate the engagement immediately upon written notice if the other party materially breaches these Terms or the Service Agreement and fails to remedy the breach within 14 days of receiving written notice of the breach, becomes insolvent or enters into administration or liquidation, or engages in conduct that is unlawful, fraudulent, or causes significant harm to the other party.

Effect of termination: Upon termination, Torlead will cease all campaign activity and provide the client with a final account of work completed and fees owed. All outstanding invoices become immediately payable. Torlead will provide the client with access to or a copy of their campaign data, ad accounts, and final reports within 14 days of termination.

• Confidentiality obligations survive termination for two years
• Intellectual property provisions survive termination indefinitely
• Payment obligations for services rendered are not extinguished by termination

Governing Law

These Terms and Conditions and any disputes arising from them or from the use of Torlead's services shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles.

Any dispute, controversy, or claim arising out of or relating to these Terms or the breach, termination, or validity thereof shall first be submitted to good-faith negotiation between the parties. If a dispute cannot be resolved through negotiation within 30 days of written notice of the dispute, it shall be referred to binding arbitration in Mumbai, India, in accordance with the Arbitration and Conciliation Act, 1996.

Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from a court of competent jurisdiction where necessary to protect confidential information or intellectual property rights.

Changes to Terms

Torlead reserves the right to modify these Terms and Conditions at any time. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes that affect existing client engagements, we will provide reasonable advance notice via email or through a notice posted prominently on our website.

Your continued use of torlead.com or engagement with Torlead's services after any changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you should discontinue use of our website and services and notify us in writing.

Changes to these Terms do not retroactively alter the terms of any Service Agreement already in effect at the time of the change, unless both parties agree in writing to amend that agreement.

Contact

If you have any questions about these Terms and Conditions, wish to discuss a specific clause, or need to raise a legal inquiry, please contact Torlead using the details below. We aim to respond to all legal and compliance inquiries within 5 business days.